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hoopoz
Product update #1
Six updates to hoopoz
This month brings six updates: a redesigned side panel, one-page Compliance Hub analytics, content analysis in one place, Creator Discovery across 8 major platforms, a single page for setting up monitoring, and your own brand profile.
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01
A new look for the side panel
Both of our products, Compliance Hub and Market Integrity, now sit in one side panel, so you can move between them without losing your place.
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Workspace switcher
Switch workspaces from the top of the panel, wherever you are in the app.
Compliance Hub
Content, Workflow (Discover Creators, Creators) and Configuration (Tasks, Monitoring Setup, Brand) are grouped into expandable sections.
Market Integrity
Go to the Overview Dashboard, Ads and Configurations without leaving the panel.
Workspace settings
General settings have their own section at the bottom of the panel.
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02
Compliance Hub analytics, all on one page
See how many videos we've reviewed for you, how often your chosen keywords and phrases come up, where findings appear, and how compliance is trending, all for the date range you pick.
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Videos reviewed
The review funnel shows how many videos were checked, how many mention your brand and how many aren't compliant.
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Keyword & phrase mentions
Track mentions of your selected keywords and phrases, along with the creators and reach behind them.
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Findings by source
See whether findings come from the video, audio, description, title, tags or images, and break them down by platform.
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Compliance trend
See your compliance rate at a glance, and how mentions and compliance change day by day.
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Share any chart in one click. Every stats card has a menu to copy it as an image or download it as a PNG, ready to drop into a report, deck or email.
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03
Content analysis, all in one place
Tracking, Analysis and Mentions are now three tabs on one screen. You can go from a list of creators to the exact sentence that triggered a finding without leaving the page.
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Tracking
Monitor compliance risk across creators and platforms. Filter by keyword, source, country, language and more.
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Analysis
Open any video to see its preview, its text with the matched keyword highlighted, and the rule it triggered.
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Mentions
Review every mention with a link to the original post, and see its status and reach.
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From any video you can view or edit its report, or save it for later. Each tab exports to CSV.
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04
Creator Discovery across 8 platforms
Search by keyword or hashtag for a brand, a product or anything else you're tracking. hoopoz finds the creators and advertiser pages talking about it, and with one click you can add them to monitoring for legal analysis.
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1 · Search
Enter keywords or hashtags and choose which platforms to search.
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2 · Review
See each creator's posts, likes and comments, plus the term that surfaced them.
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3 · Monitor
Add creators or advertiser pages to monitoring, and hoopoz runs the legal analysis.
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Platforms: Instagram · TikTok · X · YouTube · Facebook · Twitch · Kick · Dailymotion
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05
Keywords, rules and links, set up in one place
Monitoring Setup brings everything that decides what hoopoz checks onto one page, with a tab each for Keywords, Rules and Links.
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Keywords
Add standard keywords or brand names, and choose whether each one must appear or must not appear.
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Rules
Combine keywords with AND or OR logic. You can start from a template or use AI suggestions.
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Links
Manage the affiliate links tied to your content in the same place.
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06
Your brand profile
Tell hoopoz who you are. With a brand profile, hoopoz can tell your own ads and content apart from your affiliates, and from your competitors and their affiliates.
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Who you are
Add your brand name and industry, such as gaming or e-commerce.
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Where and what applies
List the jurisdictions you operate in (US, EU, LATAM…) and your policy flags, such as gambling, finance or health.
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Why it matters: once hoopoz knows your brand, it can separate your ads and content, your affiliates, and competitors and their affiliates, so each finding is checked against the rules that apply to it.
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Questions or feedback? Just reply to this email. We read every reply.
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You're receiving this because you use hoopoz.
hoopoz · hoopoz.com
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